My Story

I started this business with a simple but powerful mission: to help others to believe that change is possible.

I’m Sammy, a passionate mindset and performance coach and trainer committed to empowering individuals and organisations to thrive. My journey began with personal experiences of burnout, fueling my passion for helping others achieve balance and fulfilment. As an ICF-accredited coach, I combine positive psychology, NLP, and Mindspan frameworks to provide tailored coaching solutions. My goal is to help you gain clarity, purpose, and confidence in your personal and professional life.

Sammy Seaman Individual Coaching

— My Mission —

To help high-performing individuals and organisations grow sustainably, live purposefully and perform at their best.

Sammy Seaman with laptop

My Approach

I don’t offer a one fits all coaching and training. I create tailored coaching solutions that align with your company culture and leadership style, listening to your needs and providing solutions.

After years in high-pressure corporate roles, I realised long-term success requires more than hard work. It takes clarity, purpose and a mindset built for sustainable growth. I retrained in performance psychology, leadership coaching and personal development so I could help others unlock their potential and build fulfilling lives that go beyond survival mode. I discovered that the key to fulfilment isn’t doing more - it's thinking differently.

“I believe that when we understand our mindset, we gain power to unlock potential and make confident decisions that align with our goals and values.”

Let’s embark on this transformative journey together.

Core Values

Sammy Seaman Family Values

Authenticity

I believe in real, honest conversations lead to meaningful change.

Empathy

I have been where you are now, I deeply understand the challenges of leadership, work/life balance and burnout.

Growth and Learning

I'm committed to continuous learning and helping others reach their potential.

Sustainability

Success should be sustainable. I focus on long-term strategies that create lasting impact.

Empowerment

Whether you are a CEO, HR manager or working parent, i believe equipping you with the tools to take control of your own success and well-being.