Farmer walking through a field at sunset with cattle grazing behind

The people side of agricultural business

Keep your good people. Get your leaders leading, not just doing.

When something isn’t working with your people and you can’t quite see what it is, I work with your senior leaders and teams to find out what’s really going on and what needs to change.

Let's talk about your team

Good people don’t usually leave agriculture because they dislike the work

Good people leaving. Managers struggling to lead. Teams not pulling together. Difficult conversations being avoided.

These are often signs that something deeper is going on.

It might be a leadership issue, a problem with communication, or a team that isn't working as well as it needs to. Before deciding what to do, it helps to understand what's really happening.

I help leaders look beyond the obvious, understand what's happening beneath the surface and work out what needs to change.

aFarmer standing beside a tractor in a field at sunset

What changes when we work together

A senior team pulling in one direction. Managers who have the conversations they currently avoid. Good people who choose to stay.

I start by understanding what’s really happening, then we work out what needs to change. That might be leadership coaching, team facilitation, training or a longer partnership with your business.

How I Help
aA farm team's boots in a circle on the grass

Corporate experience. Farming roots.

My career has taken me through corporate roles in investment banking, media and property, followed by ten years working for a rural surveying company.

I also grew up on a farm in Norfolk and am married to a farmer. I understand the realities of agricultural life, as well as the challenges of leading people and running a business. I know “just get on with it” only works for so long.

I bring these perspectives together to help agricultural businesses make sense of their people challenges and decide what to do next.

More about Sammy
aSamantha Seaman, People Strategist, in a Norfolk field

Two programmes ready to run in your organisation

I also offer programmes designed around the people and leadership challenges facing the agricultural sector.

aTwo farmers talking in a field with a tractor behind them
aHands holding soil with a young green seedling

Keeping Good People

Leadership and people development for agricultural employers.

A practical programme to help managers develop the skills needed to lead people well and address the issues that affect staff retention.

Explore Keeping Good People →

Clearer Heads, Stronger Farms

Commissioned by charities and rural organisations for the farmers they support.

A programme developed to help people recognise pressure and consider how it affects their decisions and the people around them.

Explore Clearer Heads, Stronger Farms →

What leaders say after working with me

  • "Sammy is kind and patient and shows such empathy and understanding"

    Angela Standen

  • “Having been involved with a number of mindset and coaching companies’ courses over the years, Samantha’s training is the first I have seen that not only provides insight into the individual’s psychology, characteristics and drivers, but also provides the toolkit and clarity you need to make positive, meaningful and effective change, for the benefit of your individual goals both personally and professionally.”

    James Gowing, Managing Director, Fisher German

  • Sammy helped the senior leaders with clearer decision making and helped create strong foundations in which we could grow the business

    Phil Pritchard

  • “Sammy is a driven, business professional who is able to add value to individuals and teams, with her coaching and training skills. She is passionate about helping others, cares deeply and really wants the best for each and every client."

    Lucy Cuthbert

Let's talk about your team

Investing in machinery keeps a business running. Investing in people helps it grow.

You don't need to have the problem fully worked out before contacting me. Let's talk about what's happening and what kind of support might help.