Someone who helps you think more clearly and lead better under pressure, not someone who tells you how to run your farm. As an ICF-accredited coach and Mindspan Consultant, I work with farmers, farm managers and rural teams on the things that quietly wear people down: decision fatigue, difficult conversations, and the isolation of carrying responsibility that never really switches off.

Agriculture, food and horticulture, first and foremost. I work with farmers, farm managers, and the organisations and charities that support them, including insurers, land agents, and renewable energy companies. I also draw on experience across other high pressure sectors, but this is where my focus and my roots are.

Yes, and in agriculture specifically, this matters more than most industries. Agriculture, forestry and fishing has the highest rate of workplace fatalities of any UK sector, with a fatal injury rate around 21 times the all-industry average (HSE, 2025/26). Farmer wellbeing has fallen to its lowest level in four years, and 36 farmers and farm workers in England and Wales died by suicide last year, a 7% rise on 2022 (ONS; Farm Safety Foundation). Coaching won't fix an industry-wide problem on its own, but it gives individuals and teams practical tools to carry the pressure better and spot the warning signs earlier, in themselves and in each other.

Both. The pressures look different depending on scale, a family farm carries the weight of succession and relationships as much as operations, while larger estates are managing teams and retention across more people. I work with individuals 1:1 and with organisations through group coaching and training, shaped around which of those you're facing.

Yes. All sessions are confidential, in line with ICF ethical standards. The only time this confidentiality is broken is if I think you are at risk to yourself or others but this would be discussed at the time.

Yes. Sessions run in person or online, and I build them around your calendar rather than the other way round, including around lambing, harvest, or whatever season you're in when we start.

Pricing varies based on the number of sessions and level of support. Packages are designed to suit different budgets and needs -  details are shared during the discovery call.